Public transport

East Midlands Railway

About East Midlands Railway

East Midlands Railway’s vision is to drive the East Midlands towards a brighter future. Working in partnership to connect cities and support communities, they strive to put customers at the heart of a sustainable railway and work together as one team.

They are investors in people, and their company values guide how they treat passengers and colleagues. These values underpin their commitment to delivering an inclusive, customer-focused service.

We spoke to Liam Buswell, On Train Depot Manager (South), responsible for managing depot operations, train crews, customer hosts and new staff recruitment. He explained how Victoria supported the organisation when they encountered a new and important opportunity around inclusion.

The Challenge

During a recruitment drive for new customer hosts, one of the successful candidates, Sarah, disclosed that she was profoundly deaf and would need a British Sign Language interpreter to take part in the assessment day.

Sarah excelled during assessment and scored highly in her interview. The team recognised her talent and wanted to offer her the position, but they had never employed a deaf team member before. This meant navigating a range of unknowns, including health and safety, communication, environmental noise and operational procedures.

As Liam described:

We knew that although it might be challenging. We didn’t have any other deaf employees, so it was unchartered territory for us, but we wanted to offer her a position and do all we could to support her success.”

The team needed experienced guidance to ensure they could support Sarah effectively and safely. Victoria was brought in to assess the situation, liaise directly with Sarah and identify the adjustments needed.

The Solution

Victoria worked closely with Sarah and the East Midlands Railway team to understand her needs and identify the adjustments required.

This included:

  • Observing Sarah’s induction
  • Monitoring how she interacted with EMR’s systems and procedures
  • Assessing the suitability of two environments: onboard hosting and the gate-line role
  • Identifying the specific touchpoints that needed modifications
  • Advising on safety, communication and environmental considerations
  • Liaising directly with Sarah about her experience and needs

Liam described the role Victoria played:

“During Sarah’s induction, with Victoria’s help, we monitored how she interacted with our current systems and procedures and identified each touch point that needed modifications.”

The assessment showed that the gate-line role was not suitable due to noise and pace, while the train environment provided Sarah with more control and safety.

The Results

Bringing Sarah into the team has had an overwhelmingly positive impact on both East Midlands Railway and the colleagues she works alongside.

  • Sarah is thriving in her role and demonstrating exceptional capability
  • The organisation has broadened its understanding of how to support employees who are deaf or have a hearing loss
  • The process has inspired their Diversity and Inclusion team to explore further initiatives
  • Colleagues have become more confident communicating with a deaf team member
  • The experience has challenged outdated assumptions and proven what is possible with the right support
  • EMR is exploring adding British Sign Language training to its employee development programme

As Liam shared:

“Seeing how adaptable she is and watching how she works with customers is an inspiration.”

He also highlighted the wider cultural value:

“Sarah and Victoria have certainly opened our eyes to the possibility of employing other deaf people. It’s set a lot of wheels in motion for our diversity and inclusion team to get some projects to the forefront.”

Testimonial

“I can’t think of a single negative about working with Victoria. She has been wonderful, engaging, and positive and have helped us a lot. It’s a journey we hadn’t considered going on before, but I’m so glad we did, and she was part of it. She gives you the confidence that you can do something. I like that she don’t necessarily give you all the answers, as each situation is different … but points you in the right direction and gives you the tools to make an informed decision. It’s been true teamwork, and I’m so glad we’ve worked together towards the common goal of getting Sarah into work.”

— Liam Buswell

What They Said

“It quickly became apparent that the gate line role wouldn’t suit Sarah because it’s a more pressured environment with people in a hurry and a lot of background noise from the station … which can’t be controlled.”

— Liam Buswell

“Now we’ve made this connection with Victoria, I know it will continue, and they will be there for advice whenever we need it.”

— Liam Buswell

“With so many unknowns and challenges, like health and safety, environment and communication, etc., we needed support, and Victoria was the obvious choice to assess the situation and liaise with Sarah about her specific needs and how we could facilitate them.”

— Liam Buswell

“I’ll be the first to admit I was skeptical about this at first. As much as I knew Sarah would be a great addition to our team, I could also see that challenges lay ahead, and we would have pushback from those who didn’t believe it could all work out.”

— Liam Buswell

Key Learnings
  • Employing people who are deaf or have a hearing loss enriches team culture and customer experience
  • Careful assessment ensures roles are safe, suitable and set up for success
  • Awareness and adjustments help colleagues work well with a deaf team member
  • Expert support helps employers make informed, safe and inclusive decisions
  • Experiences like Sarah’s open doors for future disabled applicants
  • Inclusion requires flexibility, openness and a willingness to learn